‘MARKING THEIR OWN HOMEWORK’: TRUST AND AUDIENCE MEASUREMENT IN THE AUSTRALIAN DIGITAL ADVERTISING INDUSTRY

the relationship between learners critical thinking ability and their performance in the reading sections of the tofel and ielts test

the study reflected in this thesis aims at finding out relationships between critical thinking (ct), and the reading sections of tofel and ielts tests. the study tries to find any relationships between the ct ability of students and their performance on reading tests of tofel and academic ielts. however, no research has ever been conducted to investigate the relationship between ct and the read...

Audience Intelligence in Online Advertising

This chapter introduces the fundamentals of audience intelligence’s important aspects. The goal is to present what are related to audience intelligence, how online audience intelligence could be done, and some representative methods. In this chapter, the author will first address the fundamentals of the audience intelligence, including the brief introduction of the online ad eco-system, the rel...

The Online Gait Measurement for the Audience-Participant Digital Entertainment

This paper presents a method to measure online the gait features from the gait silhouette images and reflect the gait features to CG characters for an audience-participation digital entertainment. First, both static and dynamic gait features are extracted from the silhouette images captured by the online gait measurement system with two cameras and a chroma-key background. Then, Standard Gait M...

Audience Involvement in Advertising: Four Levels

The effectiveness of advertising messages is widely believed to be moderated by audience involvement. In this paper, psychological theories of attention and levels of processing are used to establish a framework that can accommodate the major consumer behavior theories of audience involvement. Four levels of involvement are identified (in order from low to high) as preattention, focal attention...

Correcting Audience Externalities in Television Advertising